home
This, his third promotional campaign on the U.S. mainland, comes on the heels of recent appearances in sections of New York, Connecticut and Colorado late last year. With singles such as ‘Bad Inna Song’ and the newly released ‘Wine Yuh Waist’ on the Quick Fix Rhythm enjoying favourable rotation. Chedda is very upbeat about his upcoming trip.
“Several of my songs are doing very well overseas, not just in the U.S but also across the Caribbean, the feedback has been tremendous. So we are now taking things to that next level with this campaign”. – Chedda said.
Aimed at bolstering his presence, the upcoming campaign will involve a number of appearances, radio and television interviews.
Meanwhile, his video for the Cashflow Records produced ‘Worry Dem’ has jumped seventeen (17) spots to No.3 on the CariVibez TV Video Countdown after making its official debut a month earlier. (see CariVibez Top 20 Chart) The CariVibez TV Top 20 Video countdown features the 20 most voted music videos from around the globe aired by the station.
:: Increased Rotation From Dancehall Controversy
Despite releasing his single 'Bad Inna Song' months ago, Chedda continues to enjoy increase rotation on the airwaves and party circuit with the grimy composition.
The single produced by Blackspyda Records seems to have found favour with a number of radio and street jocks, who attributes the song's relevance to the current exodus and revelations on the Gaza, coupled with the mounting tension from others camps.
Chedda was quick to point out that, "the song is not aimed at anyone or camp in particular but was recorded at a time in dancehall when a lot of selectors were being beaten. It's unfair because these are the very persons that play our music and help to make us into superstars. Dancehall music is about the people and social commentary; hence it was only right that as an artiste I step up and provide a voice and a forum for the selectors."
Since the release of the single, Chedda has also shot an accompanying video (watch video) directed by Christopher Campbell of Iceyjace Film Factory. The video has since premiered on several entertainment outlets including: Intense and Fiwi Choice (TVJ) , Hype-TV, RE-TV, Pree Dis (Flow TV) Krem TV in Belize and several digital platforms via the internet.
Chedda is booked to appear at the official launch of this summer's inaugural staging of 'Hamma Fridays' slated for June 17th in Downtown, Kingston.
Home
