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Nicki Minaj
will be in partnership with Myx Fusions, the fruit-infused, single serve moscato wine
beverage.
In a recent announcement, the rapper will not only a
part owner of the brand but will also be the face of the new distinctively
bottled, as the company launches a fully integrated marketing campaign that
will include print, radio and television as well as exclusive events and social
media messaging.
“I am so excited to
team with the Myx brand,” says Minaj. “I have no doubt that it will be number
one. It’s a great-tasting, amazing product that people will love. It’s not even
a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine
industry.”
“The collaboration
between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young,
part owner and Chief Marketing Officer for the brand. “Nicki is an innovative
trendsetter and has the ability to energize the masses. She embodies everything
that Myx Fusions represents – style, spontaneity and the desire to push the
envelope and inspire change. Both brands are perfectly aligned.”
“Myx is a great new
innovation in a category that is exploding,” says Peter Reaske, Myx Fusions
CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the
same for moscato. Myx appeals to a broad base of wine-drinking and non-wine
drinking consumers. We believe that Nicki Minaj’s partnership combined with the
appeal of the Myx product will have a ground-breaking impact on the wine
industry.”
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