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James (r) Assistant Brand manager Heineken admires the
work of artist
Robert Campbell during the Heineken Inspire casting
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The majority of the participants competed in
the Arts and Music categories.
According to Nasha Douglas, Brand manager Heineken,
the turnout was overwhelming.
“We are quite pleased and encouraged by the
turnout here today. It shows the tremendous talent we have in Jamaica and also
the support that the Heineken Inspire campaign has garnered over the past
year,” Douglas said.
“We will now go through all entries and make
a most difficult decision of finding the final twenty, made up of five persons
from each category, art, fashion, music and film,” she explained.
The most stand-out pieces were branded with Heineken in some way. A Heineken dress,
a glass Heineken table and a set of clay and tile paintings were some of the
items that made an impression.
“I am quite impressed with some of the
entries especially in fashion, these guys have really gone outside of the box
with their designs,” commented Carlton Brown.
Twenty finalists will be chosen this week
and given $25,000 each to complete their pieces for final judging. In a
mentoring session with judges set for this Friday, participants will be guided
on how to prepare their final submissions. The incubator period will run for
two weeks.
Each category winner will receive $250,000
plus other prizes.
The competition ends on Friday September 27th and the winners will be chosen on Monday September 30th. The campaign climaxes with a grand finale on Saturday
October 5.
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