Today White-Mark Entertainment
(WME) announced its contract with the 2013 Caribbean Fever Music Festival,
a premier celebration of Caribbean cultures, cuisine, fashion and music.
Presented in partnership with Irie Jamboree, Inc., the Caribbean Fever Music Festival
is a three-day live event taking place during Labor Day Weekend on Friday, August 30 through Sunday,
September 1, 2013 at the landmark Barclays Center in
downtown Brooklyn, New York. The music festival will feature big-name
performers and bring together thousands of concert goers, music press and
supporters from across the United States and around the world. The
Caribbean Fever Music Festival will also enhance Labor Day Weekend cultural
activities for New York's vibrant Caribbean-American communities as a lead-up
to the famed West Indian American Labor Day Carnival Parade in Brooklyn that
attracts over three million participants.
The Caribbean Fever Music Festival
weekend is a joint production with Irie Jamboree, North America's leading
reggae festival. Irie
Jamboree built a solid reputation globally
for being the best one-day reggae festival in the U.S. and set a record
attendance in 2008 with 25,000 patrons. Back by popular demand after a
three-year hiatus, the Irie Jamboree reggae showcase is being presented on of
the three nights of the Caribbean Fever Music Festival and is moving from its
regular venue in Queens for a grand debut at the state-of-the-art Barclay’s
Center in Brooklyn. As one of New York’s most sought-after arenas, the
Barclays Center has featured some of the world’s leading entertainers since its
opening in 2012 and is also home to the NBA’s Brooklyn Nets. The
Caribbean Fever Music Festival will also commemorate the 20thanniversary of Irie Jam Radio, New York’s primary source for Caribbean local radio entertainment
White-Mark
Entertainment, a new entertainment marketing
company targeting multicultural audiences across major live-event platforms, is
serving as the full service event sponsorship and marketing agency for the 2013
Caribbean Fever Music Festival. Launched in 2012, the newly formed
company is comprised of a seasoned marketing and creative team led by founding
partners Blandine Jean-Paul and Jean “Marco” Guerrier. Together
Jean-Paul and Guerrier bring more than 27 years of combined industry
experience. Created to deliver unparalleled services and change the
landscape for multicultural events, White-Mark Entertainment’s mission is to
help more brands maximize their reach among affluent Caribbean immigrants,
Caribbean-Americans and Hispanics.
Haitian-American
marketing executive Jean-Paul is
principal and executive marketing director of White-Mark Entertainment and has
led marketing initiatives for the annual Irie Jamboree event since its 2003
launch. With nearly two decades of multi-media experience leading all
facets of partner activation and integration across various platforms,
Jean-Paul is a key playmaker and strategist for some of the biggest sporting
events and awards shows, driving millions of dollars in advertising and
sponsorship revenue.
Commenting on
White-Mark Entertainment’s key role with the 2013 Caribbean Fever Music
Festival, Jean-Paul noted, “We are very proud to partner with this
year’s dynamic Caribbean Fever Music Festival and look forward to delivering a
memorable three-day experience for sponsors and guests at the renowned Barclays
Center.”
Haitian-born
Guerrier, who serves as principal and executive creative director of White-Mark
Entertainment, has over a decade of experience helping businesses design,
create and implement creative solutions that increase their presence in the
marketplace. As founder of Icon Graphix, Guerrier has a strong track
record of working with diverse clients and exceeding their marketing and sales
objectives.
“It
is very exciting to join creative forces with this year’s Caribbean Fever Music
Festival, which will be a non-stop weekend of spectacular music, culture and
entertainment,” stated Guerrier.
The 2013 Caribbean Fever Music Festival and Irie Jamboree co-production will
feature a stellar lineup of legendary reggae, dancehall and soca artists across
the Caribbean Diaspora, as well as several other genres of music.
Notably, one of the three nights will showcase R&B music with iconic
performers spanning the 70’s, 80’s and 90’s.
Previous Irie
Jamboree musical acts have included: Admiral Bailey; Anthony B;
Beenieman; Buju Banton; Baby Cham alongside hip-hop pioneers KRS-One, Doug E
Fresh, Chubb Rock, MC Lyte, Big Daddy Kane and Black Sheep; Da'Ville; Macka
Diamond; Etana; Beres Hammond; Morgan Heritage; Queen Ifrica; Gregory Isaacs;
Barrington Levy; Luciano; Beenie Man; Elephant Man; Jr. Gong Marley; Stephen
Marley; Wayne Marshall; Tony Matterhorn; Freddie McGregor; Tanto Metro &
Devonte; Gramps Morgan; Munga; Frankie Paul; Sean Paul; Tarrus Riley; Lady Saw;
Shabba; Sizzla; Richie Spice; Tanya Stephens; Coco Tea; Mr. Vegas; Wayne
Wonder; and Yellowman, among others.
Production of
the Caribbean Fever Music Festival weekend is led by a management team of
prominent media and entertainment industry insiders: Robert Clarke,
executive director and founder, Irie Jam Media Group; Dahved Levy,
executive director, Devonish Productions and founder of Caribbean Fever Music
Festival; and Steven Williams, executive director and founder, Irie
Jamboree.
For additional event information and sponsorship opportunities for the 2013
Caribbean Fever Music Festival, contact Blandine Jean-Paul, principal and
executive marketing director, White-Mark Entertainment, at 516-984-6286 or via email at info@white-markentertainment.com
ABOUT WHITE-MARK ENTERTAINMENT (WME)
White-Mark
Entertainment (WME) is a new entertainment marketing company that leverages
nearly three decades of unparalleled industry experience among its founding
partners. Founded in 2012, White-Mark Entertainment’s mission is to
change the landscape for multicultural events and help more brands maximize
their reach and target affluent Caribbean immigrants, Caribbean-Americans and
Hispanics. For more information, regarding White-Mark Entertainment and its
services, please contact info@white-markentertainment.com
ABOUT CARIBBEAN FEVER MUSIC FESTIVAL AND IRIE JAMBOREE
This year, the
annual Irie Jamboree reggae festival is presented as part of the Caribbean
Fever Music Festival at a new home, the Barclays Center in downtown Brooklyn.
The festival will take place over three days (Friday August 30 - Sunday,
September 1, 2013). The event will transform the Barclays Center into an
explosion of Caribbean cultures such as cuisine, fashion, reggae wear, music
products, beverage, books, magazines, flags and other assorted Caribbean
paraphernalia will be on display and on sale. One of the three nights will be
dedicated to R&B music and will feature some of the most accomplished stars
from the 70's, 80's and 90's era. The festival is expected to be a media
feeding frenzy for the international music press, with coverage expected from
journalists from Japan, Europe, Canada, South America, the Caribbean, and
various states across the USA.
Copyright 2013 Caribbean E-Magazine All rights reserved. This material may not be published, broadcast, rewritten or redistributed without credit..
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