homeWorld’s No. 1 Female Artist Joins the World’s No. 1Vodka in Search for the Most Original Nightlife in the Universe
Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, places, and more creating a nightlife cocktail of unique events. The most inspiring suggestions from each region will be captured online and then exchanged with another country in November. By participating online, fans will have the chance to win a place at one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in their own city. Go to www.facebook.com/smirnoff to findout more.
One of the consistentaspects in nightlife culture around the world is the importance of dance. As well assubmitting ideas on what makes their country’s nightlife special, fans canenter an exclusive dance competition online. Madonna will attendone of the selected Smirnoff Nightlife Exchange Project experiences wherefinalists will compete in front of her for the winning spot. The winner may getthe opportunity to join Madonna on her next tour as one of her dancers.
"What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world and the opportunity to discover the world's best unknown dancers,"said Madonna. "The best dancers are always in the clubs looking for the most original experience, just like Smirnoff is doing."
The Smirnoff Nightlife Exchange Project strives to showcase, mix and unite the world through unique nightlife and as such the best dancers from around the world will be highlighted for their own style and flair. The submission process for the dance competition begins today (local markets to insert date of when dance competition goes live in their market)and runs until October 10th. To enter, hopefuls must submit a 60-second dance video. For details on the dance submission process and terms and conditions, visit www.smirnoff.com.
Simon Burch, Global Brand Director for The Smirnoff Co., said, “Smirnoff mixes original nightlife from around the world and gives everyone the chance to be there through extraordinary, one-of-a-kind experiences. Who better to decide the best in the dance category than Madonna herself?”
As the world’s number one vodka, The Smirnoff Co. has been at the heart of nightlife culture for generations and now hosts the world’s biggest spirits community on Facebook with people participating in The Smirnoff Co. events, commenting and sharing information on nightlife around the world.
The 50 countries participating in the Smirnoff Nightlife Exchange Project include: Argentina, Australia,Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia,Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany,Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel,Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria,Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.
The Smirnoff Nightlife Exchange Project, including the exclusive dance competition, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co. More details to be released in the coming months. For further information on the project check www.facebook/smirnoffja. For updates on Madonna, please visit www.facebook.com/madonna.
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