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According to the CEO of Patwa Apparel LTD,
Heneka Watkis-Porter, the campaign aims to raise US$10,500 which would enable her
to rebrand the line for a more international appeal.
"To accomplish the new
vision we need to secure an experienced production facility in the Caribbean to
design, source fabrics, and produce samples for the new collection, the
entrepreneur explained. "We've designed several perks including pieces
from our collection and copies of my new book 15 Hints to Entrepreneurial Success:
Lessons From A Caribbean Woman for those who contribute to the fund."
"If we are unable to reach
our goal, the money received will go towards re-designing the interior of the
flagship Patwa Apparel Outlet at Shop # 12 Devon House to reflect an
environment which is more conducive to retail."
Currently Patwa Apparel is imprinted with
phrases/expressions written in Jamaican patois with the corresponding English
translation. Since 2007, the line has been showcased across Jamaica, in
the USA, Europe, South American and China. Most recently the collection was
showcased in the Dominican Republic during their Fashion Week Domincana Moda 2013.
In 2012, National Bakery awarded
Patwa Apparel a "Bold One" for their hard work in
manufacturing. Since then,
Patwa Apparel has evolved into other
ventures for Heneka including two radio programs, The Entrepreneurial You on
Power 106 FM and Living On Purpose and her new book.
You can support the Indiegogo
crowdfunding campaign by visiting www.patwaapparel.com.
Copyright 2014 Caribbean E-Magazine All rights reserved. This material may not be published, broadcast, rewritten or redistributed without credit..
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