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The deejay will be rolling out his apparel line for the
summer. The collection will cater to both males and females with a line
specifically for children to follow.
"Ever since my emergence in the music industry, I've
always wanted to dabble into other aspects of business. Music and fashion go
together and I think starting a clothing line will be a good marriage for my
music and brand. It's also something the fans have been demanding for
years," Aidonia stated in a release to the media.
He continued, "Every time we go on tours people
always asking for CDs and other paraphernalia, so I believe starting a clothing
line is a step in the right direction in building the JOP brand."
The line dubbed '1V' or '1Voice', coined
from a popular slogan used during his performances will be prominently
displayed on the T-shirts. The line will include tank tops, pullovers, hats and
caps, all of which will be made available via selected stores across the
island.
An official website will also be launched which will allow
international fans to purchase their favourite products online.
Currently promoting singles such as 80s
Dancehall Style, Don Deh Yah and the newly released Coco Powda,
Aidonia says
he's working assiduously with his team to fine tune the business aspect of his
new venture to allow for a smooth unveiling when the official launch date
arrives.
Meanwhile, Aidonia along with Deablo and other members of the camp
are expected to depart the island this week for a performance in The Bahamas.
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