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After working for some years, Mr. Birch
decided to take fitness seriously and became a Herbal Life ambassador
on a full time basis as well as a life coach. This was indeed a stepping stone;
a young 26 year old entrepreneur, Managing Director of Concierge Fitness
Trinidad (C.F.T). He has a high-end clientele who he treats well with hands on
personal fitness training whilst simultaneously pursuing his studies. Mr. Birch
completed his certification in – American Council on
Exercise, International Sports Science Association, National Academy of Sports &
Medicine. His team consists of Dr.
Anil Boodram and a personal trainer Mr.
Alan Ferriera.
When reflecting about his trip to London
which catapulted his decision to open his business without hesitation. Keon’s
past business influence with Guystein’s Collection Limited, a small fashion/image consultant boutique now tailors
his approach by using some of the business development and hospitality skills
to shape C.F.T.
The term “concierge” is
quite popular in 5 star hotels defined as a personal secretary for hotel guests.
“Concierge Fitness” more
than just deliver personal training but also ensures the whole well being of
his “children” he describes his clients
are well taken care of. C.F.T offers, personal, mental,
nutritional counseling and diet catering.
Mr. Birch
operates out of Bio Fitness gym at The Falls, West
Mall Shopping Complex in Trinidad. Services offered are not limited to the gym
but also up challenging hills, hiking
including the beach. His pride allows him to feel successful in changing lives
of his clients. He has no regrets looking back especially as today 30th July
2013 marks C.F.T’s 1
year anniversary.
Keon reflected
on his experience leading one hundred people during this year’s Hardcore burn
out session, which re-assured his passion for fitness and also gave him a
microscopic glimpse into his future.
After all Mr. Birch
is looking forward to Carnival 2014, a busy time where people are super
conscious of their bodies and he is ready to make people feel comfortable in
their own skin especially to look perfect in costumes.
How would one who is not health
conscious look at their lifestyle? Keon
thoroughly explained; those who are not fit
conscious advised to at least try to balance your diet. Drink water
consistently, vegetables, fruits and treat yourself once in a while. His
experience of excessive “junk food” played an instrumental
role in his lack of energy, mood swings as a teenager. He stressed eating
cleaner changes the body as well as the emotional distress.
When asked about the term “why the Reconstructionist?”
Mr. Birch giggled humbly and gave a thorough insight to his formula. He
conveyed what he does to correct and re-shape a person’s mental and physical
outlook by gaining results and building one’s true will power.
The near future will open opportunities
for new clients and a few years time his own gym complex. A new found passion
as a “Reconstructionist”, he
has bigger plans for the future and he stressed that it will be something
Trinidad and Tobago has never experienced before.
By: Jeuel G.Thompson
Copyright 2013 Caribbean E-Magazine All rights reserved. This material may not be published, broadcast, rewritten or redistributed without credit..
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