Rihanna in venturing into the
world of reality TV with her own
show “Styled to Rock,”
in which she will hand-pick 12 wannabe
designers and give them the opportunity to create free outfits for “A-list
celebrity talent.”. The show will be aired on Style Network
According to Style,
Rihanna
will hand-pick the designers and enlist the guidance of experts from the
fashion industry to serve as mentors. Each week, challenges will push the
designers to their creative limits when they are tasked with styling an A-list
star. Each week’s celebrity guest will then determine which designer best
achieves their vision and advances to the next week of competition. Faced with
the threat of elimination, the remaining designers must meet with the mentors
to discuss where they fell short and ultimately who will be sent home. In the
end, one designer will be named the winner of “Styled to Rock.”
Style also stated “Rihanna is a “fashion icon,”
the “epitome of style” and a “trendsetter” who has a “powerful and unique point
of view that transcends every aspect of pop culture including fashion,”
The hour-long, 10-episode series is
scheduled to premiere in 2013, with a nationwide search for designers already underway.
Styled to Rock”
will be executive-produced by Robyn Rihanna Fenty
Over the summer a show of the same name
was aired in the UK in which Rihanna
appeared and was also the executive producer.