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SK Collections -The Beach Collection 2013

Writer : Caribbean E-Magazine on Monday, April 30, 2012 | 9:57 PM

The Mother and Daughter Team of  Yvonne Hayles and Sandra Kennedy are the creative duo behind SK Collections. SK Collections is design and production house, that nurture talented young designers, in  technique training  and learning about quality production that adds significantly to the Jamaican fashion landscape.

Yvonne Hayles

Yvonne Hayles, had spent fifty (50) years in the ‘rag trade’ in England and now retired, lives in Montego Bay Jamaica. Whilst in the UK she owned and operated a very high end garment factory servicing top designers such as Arabella Pollen, Jasper Conran (OBE – Officer of the Order of the British Empire), Nicole Farhi (CBE –Commander of the British Empire). Ms. Hayles built a strong reputation for detail, punctuality and quality.

She was contracted to reproduce lines for many of the major shows and then to produce their orders for timely seasonal delivery. Additionally, she produced for retail in major stores such as Harrods and Harvey Nichols to mention just a few. The quality of Yvonne’s workmanship and attention to detailed production ensured her repeat business from these top designers with others clamouring to engage her services.

Sandra Kennedy
Sandra Kennedy is one of Jamaica’s leading designers, best known for her “Chad” brand. The “Chad” sportswear line of clothing was to be found in over sixty (60) resort shops across Jamaica, from Port Antonio to Negril and all major department stores: Lees Fifth Avenue, Ammars, Springdales and Lloyds of Montego Bay to name a few. Chad’s clientele stretched across the Caribbean Islands with distribution outlets in Barbados, St. Lucia and the Cayman Islands. Chad was discontinued with Ms. Kennedy’s relocation and change of direction. This dynamic team is preparing to launch an exciting new concept unto the Jamaican fashion scene:

The duo recently launched  their "Beach Collection 2013", which are all made from 100% West India Sea Island cotton and handmade crochet in 100% cotton yarn..

Yvonne and Sandra, are proud Jamaicans, who foresee this Collection as a “Brand Jamaica” Product, Jamaican designers, Jamaican workforce and Jamaican financing. Their designs are to suit the Jamaican and Caribbean lifestyle

 The Beach Collection 2013


Why Buy SK?
SK Collections is a high fashion line of clothing, easy to wear, affordable and available. International designers look readily available in Jamaica. Sandra, expresses it this way, “these styles are a must in your wardrobe: we are producing versatile garments, which can be worn from morning through to the evening...all one has to do is to change the look with an accessory and shoe. Our clothing is designed to suit and fit any body type and size”.



What’s in the future for SK Collections?

Innovation, Versatility and cutting edge, styles that will keep pace with global trends but will match a lifestyle that reflects the laid back relaxed spirit of the Caribbean

There will be an annual signature event to incorporate Fashion presentations – with extensive media coverage. Production lines, readily available at home, in the Caribbean and with global distribution to meet market demand. Encouraging cottage Industry development, incorporating indigenous, unique, hand-crafted details to create a brand with a competitive edge.
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