Rihanna to release "Rebelle by Rihanna" in 2012

Pop singer Rihanna is set to release her second perfume “Rebelle" set to hit department stores Spring 2012.

“My new fragrance is about taking control but still being a lady. There’s a feminine, romantic element to the fragrance — but there’s also a defiant quality in it,” Rihanna explains in lit for the product, “I love its duality.”

 "Rebelle By Rihanna" is fruity-floral with strong gourmand chords, encompass plum, strawberry and ginger; a heart offers heliotrope, vanilla orchid and cocoa absolute, while a base features a trail of musk, coffee, patchouli and amber. Rebelle was Rihanna's pet name given to her grandmother,  and mysterious and sensual side of the star

The campaign ad ,soon to be release was shot by by renowned music video director, Anthony Mandler.