Rihanna to endorse "Vita Coco"

Rihanna will now be endorsing the coconut water brand Vita Coco, starting this summer. Vita Coco, a New York base company was started in 2004 and is considred the best-selling fresh coconut water brand in the country

"I love Vita Coco! It's real coconut water from hand-picked coconuts," Rihanna said in a press release announcing the partnership. "It's delicious and so good for you!"


Rihanna will join investors Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are staunch advocates of the brand.

"Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team," Madonna said of her endorsement.