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The CFW team have partnered with Jessica Huie, Founder
of London agency JH Public Relations
(www.jhpr.co.uk) and international branding
expert Kubi Springer( www.shebuildsbrands.com)
to launch ShopCaribbeanFashion.com,
introduce onsite shopping at CFW, and
develop the brand’s business forum, which takes place on the morning of June
15, prior to the evening’s fashion show.
Caribbean
Fashionweek is scheduled for June 11- 16, 2014 and will be held in Kingston Jamaica.
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| Nell Robinson in Gavin Douglas |
Cooper said, “We are all extremely excited about the
evolution of CFW. This year’s event will give designers an opportunity to sell
their collections not just to the attendees at the venue, but to a global audience.
It is a return to the trues essence of what Caribbean Fashionweek is about –
empowering designers to create commercial business opportunities from their
talent and drive export opportunities. We are delighted to have Jessica Huie and Kubi
Springer invest their talent and dedication to the ShopCaribbeanFashion
initiative. CFW 2014 signified an imperative evolution of the brand and we are
looking forward to unveiling the new website.”
Designers will be invited
to submit a 6-piece capsule of their larger collections to be shown at CFW. The select pieces along with other items from the
collection will be available for sale on the ShopCaribbeanFashion.com website.
The site is set to go live at the opening night of CFW 2014.
Additionally, this year’s
event will see the launch of the shopping lounge onsite, where attendees can shop
the looks from their
favourite catwalk collection and leave with their outfit in hand.
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| Oraine Barrett in Designs by Marc by Marcia Nicely |
The business forum at
this year’s event will be substantially
broadened, with additional workshops on branding, Public Relations for creative,
securing finance and other integral topics, all geared at helping fashion designers
and creative entrepreneurs to monetize their talent and create commercially
viable businesses.
About Caribbean Fashionweek:
Caribbean Fashionweek is produced by Pulse, a fashion and
entertainment company which pioneered the development of the fashion and modelling industries in the Caribbean. The company is
listed on the Jamaica Stock Exchange and was the first of its kind to be
publicly listed. CFW began in 2001 and one of its essential features is to
showcase the fishing design talent of the region to the rest of the world and
drive export opportunities for the Caribbean designers.
The event has grown in
status and attract world-class entertainment and a plethora of internationally
successful models, however the focus in 2014 has returned to creating a
platform for designers to monetize their creative enterprise globally. The
launch of the ShopCaribbeanFashion.com will allow international fashion lovers
to purchase directly from the Caribbean catwalk online or in person by attending
the shows.
Copyright 2014 Caribbean E-Magazine All rights reserved. This material may not be published, broadcast, rewritten or redistributed without credit..
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