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On Wednesday December 4th,
2013 the Caribbean Advertising Federation (CAF) took will be hosting a workshop at Accra Beach
Hotel & Spa, Barbados for attendees to view last year's national ADDY winning
submissions. To win an ADDY at national level means to create advertising that
stands out against over 40,000 competing pieces.
The CAF workshop serves
to showcase the brilliant work created here in the Caribbean, to not only our
regional counterparts, but also to our wider audience across the USA. It will
also teach attendees how to use this year's newly developed software for submissions,
which are due on January 4th, 2014.
Winning Caribbean ADDY
pieces are entered into the fourth
district competition along with South Florida winners. In last year's
awards, agencies that are part of the CAF took home an impressive amount of awards in almost
every category. Everything Slight Pepper won a Charlie Award for Best of Sales
Promotion and also a Gold ADDY for Single Unite
Packaging for 3ZERO Rums by 3ZERO
Ltd.
2013 was the first time
in history a Caribbean agency has won a district Charlie Award. Trinidadian
agency McCann Erickson took home the
District's coveted Mosaic Award that recognises
cultural diversity.
Terri Brown,
our founder and ADDY Chair,
won The Jack Phillips Gold Medal award. This is the highest honor in the AAF Fourth District. This award is given
in recognition of outstanding contributions to advertising and furthering the
industry's standards, creative excellence, and public service.
This not only shows the
superior level of talent our Caribbean Universities and Colleges are churning
out, but also how this talent is being used to create such dynamic advertising.
CAF members, marketing agencies, freelance talent,
creative students, and marketing managers are the attendees who will be part of
the workshop on the December 4th.
The purpose of this
workshop is to launch and review the process for this year's award submissions.
The new software will make submissions easier, less expensive and less
time consuming than previous years. Terri
Brown will be hosting this part of the workshop and providing an overview
as well as tips for this year's submission.
"The CAF was able to shine in last year's submissions, but in seeing all the great package designs on our shelves and moving to radio jingles, there is a whole lot more that is award-worthy. We are looking to make this the best year yet for CAF," says Renae Quinton, President of CAF.
"The CAF was able to shine in last year's submissions, but in seeing all the great package designs on our shelves and moving to radio jingles, there is a whole lot more that is award-worthy. We are looking to make this the best year yet for CAF," says Renae Quinton, President of CAF.
Once the software is
learnt and the agencies are ready, we are looking forward to seeing what they
all have to offer and how many awards we can bring home to the Caribbean next
year.
The ADDY deadline is January 14th, 2014 for work published between January 1st, 2013 and December 31st, 2013.
The ADDY deadline is January 14th, 2014 for work published between January 1st, 2013 and December 31st, 2013.
Media Contact:
Renae Quinton -
431-5025renae@electricvillages.com
President, Caribbean Advertising Federation
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