Kingston, Jamaica: Popular Jamaican Reggae-Dancehall Fusion artiste Sanjay, has a hot new single which is to be released on Monday, August 1 exclusively to his fans on facebook. The single “The Harder They Fall” is a remake/remix of Jimmy Cliff’s 1972 hit song “The Harder They Come.”
The artiste decided to release the track on facebook to get all his fans and followers more involved in the making of his music. Sanjay says, “The fans are one of the main reasons musicians make music. Who better to get the approval of than them? I believe that giving them (the fans) first preference in terms of liking or rating the song, though unconventional, is a very good way to go.”
The utilization of social media as a marketing tool is a new wave for Jamaican musicians and artistes to get their music out to the world. Artistes have been using social media to get their music out to their
fans worldwide and Sanjay is no different. “Using social media to get music out there breaks down the boundaries of waiting for your songs to cross over into another market. The internet is so wonderful that all you have to do is upload and save, and your music is able to reach people all over the world,” says an excited Sanjay.
“I am excited for the release of the new single on Facebook and hope that all the fans love it and will
continue to watch out for new things from Sanjay. I just want everyone to keep watch on my facebook
page (www.facebook.com/SANJAYisthename) on Monday, August 1 for the release of The Harder They Fall.” – Sanjay Ramanand
ABOUT SANJAY
Sanjay is a hard working musician dedicated to his work, both in music and in television production. Since his debut single “Strictly Physical” featuring Tami Chynn, Sanjay has gone on to collaborate with many other reggae and dancehall elites such as Vybz Kartel, Luciano, Cecile, Aidonia as well as others. Having achieved regular radio rotation for songs such as “Man of My Words” (Guardian Angel Rhythm), "Slipping Away" and "Never Leave You Lonely" produced by Arif Cooper for Fresh Ear Productions Label and also, “Lonely” (Legal Rhythm) produced by Renaissance Records. Sanjay has also worked with other illustrious producers such as Sam Diggy, Christopher Burch, Donavon ““Don Corleoni” Bennett, Steven McGregor, and Michael Bennett.
His dedication to the industry is even more evident by the fact that he has now started his own record label Portland Cottage Productions. The label was named after his place of birth and from this label he has released his last single, the very infections ‘Love the Way You Move’, which was a collaboration with upcoming singer J Edge.
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» Sanjay Release New Single Exclusively to Fans on Facebook
Sanjay Release New Single Exclusively to Fans on Facebook
Writer : Caribbean E-Magazine on Thursday, July 28, 2011 | 8:41 PM
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