Rihanna the new face of Emporio Armani

Rihanna will be appearing in ad campaigns for  Emporiam Armani fall-winter 2011-2012 collections.  In a statement released by the company , stated that  23 year old beauty , has been named as the new face (and body) of Emporio Armani Underwear and Armani Jeans

The campaigns which was shot in New York, will debut in September across both national and international markets


This is the first  first fashion endorsement deal, for Rihanna , however she has appeared as celeb spokesperson for CoverGirl (since 2007) and NIVEA (2011)

Rihanna hinted last week via twitter about her upcoming deal. “U would NEVER guess what I’m doing right now!!! Hint Hint #Armani”